Jim Hennessey's Resume (Last updated December 20th 2008)

Innovative and highly driven marketing executive offering 15 years progressive management experience in highly competitive industries of sports/entertainment and health care. Known for strong leadership and motivational skills that consistently produce positive change. Articulate refined communicator, both oral and written. Skilled at completing projects within tight time lines. Take pride in ability to motivate, energize and lead to successful outcomes. Sincere and honest with a high level of personal and professional integrity. Highly articulate, demonstrating excellent interpersonal skills across all levels including management, employees, and external agencies.

UnitedHealthcare, Sr. Regional Director, Business Marketing, Edina, MN (2001 - Present)
Lead marketing and communications strategist for Fortune 100 company's commercial operations across a 12 state region. Developed and implemented annual strategies including brand advertising, promotions, direct marketing and public relations. Strategies resulted in new business growth in excess of budget and significant gains in customer retention and NBEA. Accountable for market research, business analysis and forecasting used to demonstrate ROI, reach, and efficiency of marketing strategies. As Senior team member, assumed project management responsibility for key national growth programs targeting prospective employers with 100 - 5000 employees.

Gaylord Entertainment, Marketing and Public Relations Manager, Nashville, TN
Contract position managing brand advertising, promotions and public relations for Gaylord Entertainment's Ryman Auditorium, Grand Ole Opry and other entertainment venues. Responsible for increased consumer ticket sales and brand awareness of facilities and programs. Manage and direct creative and communication processes and supervised one million dollar annual marketing budget. Managed all public relations efforts and agencies for entertainment venues.
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Nashville Predators NHL Hockey Team, Marketing and Promotions Manager, Nashville, TN (1997 - 2000)
Developed and implemented promotional strategy and programs for corporate partners including Pepsi, Budweiser, First American Bank and Southwest Airlines. Created and managed consumer retail promotions that increased sales of partner products and achieved team awareness objectives. Coordinated team-related radio and television advertising, promotions and conducted regular media evaluation. Managed in-house graphics/creative department responsible for producing all team advertising and promotional projects. Responsible for brand oversight of team logo and word marks.

Hard Rock Cafe International, Marketing Manager, Nashville, TN / Orlando, FL (1994 - 1997)
Planned major events, concerts and media programs for several Hard Rock Cafe units. Produced annual events with Country Music Association, TJ Martell Foundation. Coordinated HRC Grand Opening events in Nashville, Myrtle Beach, Niagara Falls and Key West. Managed market advertising and public relations projects.

Universal Studios Florida, Promotions and Publicity Coordinator, Orlando, FL (1991 - 1994)
Coordination of promotional events for theme park and movie studio complex and Nickelodeon television production facility. Managed media junket programs and media promotional programs

Walt Disney World, Press and Publicity, Orlando, FL / Anaheim, CA / Tokyo, Japan (1988 - 1991)
Handled media inquiries, maintained media logistical information, developed press releases and edited out-going media information.

Nashville Sports Council

Public Relations Society of America

Human Rights Campaign

Board of Directors, Leadership Health Care (formerly Young Health Care Leaders Council)

Board of Directors, Boys and Girls Club of Middle Tennessee

Kathy Mason, Regional Marketing Manager
UnitedHealthcare

tel: 309-757-6308

"Jim is an extraordinarily creative thinker that can easily take concepts and turn them into reality for the betterment of his client. He is also constantly challenging himself to familiarize himself with current trends, resources and learning opportunities and shares that knowledge with his team." July 1, 2008

Joel Silverman, Director, Interactive Marketing
UnitedHealthcare

"James is an outstanding individual with great enthusiasm for his work. He comes up with wonderful ideas and solutions, and is quick to put things into action. James is a strategic thinking with the drive to get things done." June 6, 2008

Shayne McCartney, Regional Manager, Marketing Communications
UnitedHealthcare

tel: 309-757-6312

"James is a very strategic and creative thinker. He is enthusiastic and provides a strong leadership role to those around him. He takes initiative in doing marketing research and is always coming up with new ideas to increase presence and improve perception in the market place." May 22, 2008